Visual design

A great way to communicate the Thermaflex brand image is to use imagery from nature. When we do, again, we have to pay attention to the Thermaflex green-white-blue spectrum. Here, the super position of the Thermaflex logo is possible.

The following images are also formatted for various social media platforms:

Profile picture:


Logo 650x650

This is our uniform profile picture to be used on all platforms. All resize profile pictures automatically, so no need to format here.

For cover photos, it’s a different story. Below you can find the different formats.

Facebook cover photo:

Map Facebook 851x315

Leaf Facebook 851x315
(On Facebook, it is better not to use the logo on the visual as it is already provided in the lower left corner by Facebook itself)

LinkedIn cover photo

Without dropshadow:
Map Linkedin 646x220

With dropshadow:
Leaf Linkedin 646x220 - Drop Shad

Twitter cover photo:

Map Twitter 1500x500

Leaf Twitter 1500x500(Also on Twitter, the logo is already present on the page itself)

Content Design

The following page info, in accordance with Thermaflex International pages, can be used to implement the content design of your social media pages on Facebook, LinkedIn, and Twitter.

  • Page name: Thermaflex region or country (depending on language you communicate in)
    Note: Do not use internal regional abbreviations like CEU, SWE, etc. They are not commonly used outside Thermaflex
  • Company size (LinkedIn): Region – dependent
  • Categories: Somewhat region-dependent. Common denominators: energy, environment, distribution networks, sustainable heating/cooling (where relevant), sanitary water, air-conditioning, insulation, Flexalen, ThermaSmart Pro, pre-insulated pipes, etc
  • Year founded: Region-dependent
  • Short description (Facebook + Twitter): We are Thermaflex, securing smart and sustainable distribution solutions for the thermal energy needs of today, and tomorrow…
  • Long description (Facebook + LinkedIn): based on ‘we, thermaflex’ website pages

    Thermaflex: taking care of energy and the environment

    Existing and developing societies are in need of sustainable solutions for energy and water. Together with our stakeholders, we help build systems for future generations. In everything we do, we are inspired by nature as it is always systemic, smart and efficient in its solutions.Global threats such as climate change, resource scarcity and ecosystem health are our long term strategy drivers. Our philosophy focuses on making impact. Through thermal energy networks, operational excellence and by developing smart solutions together.

    Our design for durability, recyclability and responsible processes demands a minimum use of resources for maximum benefit. We make a significant difference for those involved in heating, sanitary hot and cold water or cooling applications in over 40 countries, of which five with own production sites.

    We are innovative, sensitive pioneers in sustainable development; leading is our impact on the environment. Our company is focused on a strong social culture, innovative technologies and close relationships with partners that share our vision. We connect and co-create with our stakeholders, based on true relationships, a shared vision and performance.

Social media etiquette: Top 10 do’s and don’ts

DO

  • Always include a call-to-action -> website links, engagement, news links, etc
  • Make a good first impression: entertain to inform
  • Match the right platform for the right purpose
  • Be visual, tell it with a picture where you can
  • Follow up interaction with your audience: Question or comment? Send a friendly reply
  • Be transparent to gain trust: work to remedy criticisms, contempt, etc 
  • Choose relevant parties/content to engage with
  • Get people to like/share/engage internally
  • Use the # on twitter (and facebook), or groups on LinkedIn to tap into relevant topics – it’s the best way to spread your message to the right audiences
  • Consult copywriting guidelines

DON’T

  • Over-write: keep it brief and save the story for your CTA:  your post is just a ‘teaser’
  • Neglect, ignore comments – even if they are nasty
  • Delete comments – just respond the best you can
  • Overdo sharing, liking (and especially not your own posts) – it can overwhelm/annoy. 
  • Give feature-focused declarations, tell a story and entertain
  • #Abuse #the #hashtag #too #much
  • Be needy – like asking your external followers to like or share
  • Be spammy – like joining 20 groups and send the same self-promoting messages
  • Leave your followers in the dark for too long, keep em up to date!
  • Only talk about us – regularly stop and listen