Visual design

A great way to communicate the Thermaflex brand image is to use imagery from nature. When we do, again, we have to pay attention to the Thermaflex green-white-blue spectrum. Here, the super position of the Thermaflex logo is possible.

The following images are also formatted for various social media platforms:

Profile picture:


Logo 650x650

This is our uniform profile picture to be used on all platforms. All resize profile pictures automatically, so no need to format here.

For cover photos, it’s a different story. Below you can find the different formats.

Facebook cover photo:

Map Facebook 851x315

Leaf Facebook 851x315
(On Facebook, it is better not to use the logo on the visual as it is already provided in the lower left corner by Facebook itself)

LinkedIn cover photo

Without dropshadow:
Map Linkedin 646x220

With dropshadow:
Leaf Linkedin 646x220 - Drop Shad

Twitter cover photo:

Map Twitter 1500x500

Leaf Twitter 1500x500(Also on Twitter, the logo is already present on the page itself)

Content Design

The following page info, in accordance with Thermaflex International pages, can be used to implement the content design of your social media pages on Facebook, LinkedIn, and Twitter.

  • Page name: Thermaflex region or country (depending on language you communicate in)
    Note: Do not use internal regional abbreviations like CEU, SWE, etc. They are not commonly used outside Thermaflex
  • Company size (LinkedIn): Region – dependent
  • Categories: Somewhat region-dependent. Common denominators: energy, environment, distribution networks, sustainable heating/cooling (where relevant), sanitary water, air-conditioning, insulation, Flexalen, ThermaSmart Pro, pre-insulated pipes, etc
  • Year founded: Region-dependent
  • Short description (Facebook + Twitter): We are Thermaflex, securing smart and sustainable distribution solutions for the thermal energy needs of today, and tomorrow…
  • Long description (Facebook + LinkedIn): based on ‘we, thermaflex’ website pages

    Thermaflex: taking care of energy and the environment

    Existing and developing societies are in need of sustainable solutions for energy and water. Together with our stakeholders, we help build systems for future generations. In everything we do, we are inspired by nature as it is always systemic, smart and efficient in its solutions.Global threats such as climate change, resource scarcity and ecosystem health are our long term strategy drivers. Our philosophy focuses on making impact. Through thermal energy networks, operational excellence and by developing smart solutions together.

    Our design for durability, recyclability and responsible processes demands a minimum use of resources for maximum benefit. We make a significant difference for those involved in heating, sanitary hot and cold water or cooling applications in over 40 countries, of which five with own production sites.

    We are innovative, sensitive pioneers in sustainable development; leading is our impact on the environment. Our company is focused on a strong social culture, innovative technologies and close relationships with partners that share our vision. We connect and co-create with our stakeholders, based on true relationships, a shared vision and performance.

General Brochure

Pictured below is the new design of our corporate brochures in line with our brand image. As more and more content is developed for digital as well as print, we maximize our use of landscape assets in order to establish universal formats. This makes for an easy transition between brochures and other files, such as presentations.

The General Brochure is intended as a corporate introduction of Thermaflex, and is therefore distinct from the technical brochure in the next post. It covers our history, values and philosophy, a general overview of our MASS(C), i.e. the markets and applications that we serve, and the solutions and systems we engineer to do so, proven by a handful of our best, yet diverse case studies. As it serves to inspire, engage and inform on a broad level, it has a more inspirational tone than our technical brochure and excludes specific component ranges or technical details.

Broch Mockup cover(1)Broch Mockup spread1Broch Mockup spread2

Where possible, the general brochure should always be customized to its relevant audience, i.e. regions, countries, stakeholders, markets and/or submarkets.

For printing, the paper details are as follows:

  • Paper: MS Silk
  • Quality cover: 250 grams
  • Inside pages: 150 grams
  • Printing method: digital

For a walkthrough of the new brochure and to find out which next steps to take for a regionally tailored brochure, please contact Simon Delaunay & Steef van Loenhout. They can also provide you with a digital or printable version of the brochures displayed above.

 

Corporate Story Imagery

The following images are part of the corporate story. They form a complete set and are not to be used for generic, casual display. They are characerized by a serene white background to put maximum focus on the message of the images.

The leaf image symbolizes the transition from nature networks to thermal networks

leafgraph

The tree&root image symbolizes our origins and what we have come to realise

NewOak

The acorn image symbolizes our contribution to the future

Ontspruiting

The satelite imagery illustrates that our solutions work all over the world.continent

The holistic tree symbolizes the fact that we think in circularityhollistic

The network-on-a-roll symbolizes the fact that we take our inspiration from nature in providing branched solutionsuitrol

The tree-cork-tube image symbolizes the fact that nature is our inspiration and that we aspire to make something as ingenious as nature has produced.Flexalink

 

The networks symbolize the connections we make all over the globe

World-map networks

The globe visual represents taking care of our planet in regard to climate, resources and ecosystems:

Test voor Kasper

 

Business Cards

Below you can find the new design for your business cards:

Tflex_B-Card_Mock-Up

The details of the paper are as follows:

  • Paper: MS Silk
  • Weight: 350 grams
  • Printing method: digital

Please stick to these properties to ensure a uniform appearance. For the printable file, contact Simon Delaunay or Steef van Loenhout

Differentiating imagery types

At Thermaflex we often need illustrations of various types. In what follows below we’ll try to define the different types because understanding the types is important for the matching guidelines:

  • Conceptual imagery: these are visuals that are used to illustrate a specific meaning but not in the direct way.
    Typical example: a world view combined with the Thermaflex promise
  • Real-life realizations: these visuals are typically photography of Thermaflex projects but pre-, during and after construction.
    Typical example: an aerial overview of a project just finished
  • Technical illustrations: this type of visuals illustrate an ideal or recommended way of working independent from the way it is executed in reality.
    Typical example: the planned flow of a thermal network