Differentiating imagery types

At Thermaflex we often need illustrations of various types. In what follows below we’ll try to define the different types because understanding the types is important for the matching guidelines:

  • Conceptual imagery: these are visuals that are used to illustrate a specific meaning but not in the direct way.
    Typical example: a world view combined with the Thermaflex promise
  • Real-life realizations: these visuals are typically photography of Thermaflex projects but pre-, during and after construction.
    Typical example: an aerial overview of a project just finished
  • Technical illustrations: this type of visuals illustrate an ideal or recommended way of working independent from the way it is executed in reality.
    Typical example: the planned flow of a thermal network